Three times Apple: The 25 best advertising campaigns 2018

As in previous years, the industry magazine Adweek also has the best commercials of the year for the end of 2018 named. Apple was able to rank three times in the leaderboards.

# 19: Unlock

The 19th place went to Apple’s promotional video “Unlock” , which was designed and implemented by the agency Furlined. Ten places further ahead, ie at rank 9, “Share Your Gifts” has been positioned by the agency TBWA \ Media Arts Lab.

Rank 9: Share Your Gifts

The HomePod commercial “Welcome Home”, which Apple also implemented together with TBWA \ Media Arts Lab, just barely topped the podium on the winner’s podium. In the end it has become the 2nd place.

2nd place: Welcome Home

The three Apple spots and numerous other advertisements and games had to be beaten videos from the Nike campaign “Believe in Something. Even If It Means Sacrificing Everything. “, Which the sporting goods manufacturer has implemented together with the quarterback Colin Kaepernick, who has come under fire for his kneecap, and who has awarded Adweek the advertising campaign of the year 2018.

Source: Adweek

The top 25 at a glance

  • 1. Nike | “Believe in Something. Even If It Means Sacrificing Everything. “
  • 2. Apple | “Welcome Home”
  • 3. KFC U.K. | “FCK”
  • 4. Tide | “It’s a Tide Ad”
  • 5. Amazon | “Alexa Loses Her Voice”
  • 6. Ikea | “Pee Ad”
  • 7. John Lewis | #EltonJohnLewis
  • 8. Libresse | “Viva La Vulva”
  • 9. Apple | “Share Your Gifts”
  • 10. Nike | Nothing Beats a Londoner
  • 11. Getty Images | “Endless Stories”
  • 12. OKCupid | “DTF”
  • 13. Shiseido | “The Party Bus”
  • 14. Elkjøp | “To Give More”
  • 15. Taco Bell | Web of Fries, Parts 1 and 2
  • 16. Stabilo Boss | “Highlight the Remarkable”
  • 17. MJ Hegar for Congress | “Doors”
  • 18. Kiwi | “Greatness Starts With a First Step”
  • 19. Apple | “Unlock”
  • 20. Monoprix | “The Worst Song in the World”
  • 21. Bud Light | “Oracle Susana”
  • 22. Newport Beach Film Festival | “Quota”
  • 23. Greenpeace Canada | “Do not Suck the Life From Our Oceans”
  • 24. Nat Geo | “Nujeen”
  • 25. KFC Hong Kong | “Hot and Spicy”